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Prescient Digital Media Launches Web 2.0 Blueprint
New offering helps clients leverage Web 2.0 to engage external stakeholders
Prescient Updates Social Media Checklist
London Health Sciences Centre Wins IABC Award of Excellence
Website redesign garners Award of Excellence in electronic and digital communication
Prescient in the Media
Prescient executives are recognized knowledge leaders in the field and are often called on to share their knowledge on issues related to Internet and intranet planning, strategy and communications.
Prescient's Approach
Prescient has a five-phased approach or methodology that our Internet consultants use to creating highly effective websites. The first two phases are Assessment and Planning.
Web 2.0 Blueprint
Webvalu
Webvalu© is Prescient’s strategy for ongoing web success. Our Internet consultants apply our rigorous evaluation and benchmarking methodology to each website to measure and document its performance relative to business goals and expectations, best practices, and the competition. Using the evaluation and benchmarking as a foundation, Prescient develops a three to six-month action plan of specific recommendations for maximizing your potential web value.
Advisory Board & Contributors
Consumer Health
Prescient's team of Internet health consultants have the health knowledge and technology expertise to deliver leading Internet solutions for health organizations of all sizes and various sectors, including government, not-for-profit, and private sectors.
Prescient HealthScore ©
Our Expertise Backup
Prescient Digital Media is a group of senior Internet and intranet consultants with broad experience and expertise in creating highly effective websites and intranets that deliver measured success to our clients.
Your Issues Backup
Come in, sit down and tell us what your issues, problems, barriers and challenges are as they relate to intranets, websites and social media.
Intranet planning: An intranet model for success
by Toby Ward - The process of planning an intranet, and the role of executive management and end users in developing the plan, determines the potential success of an intranet.
Evaluating and Benchmarking – how does your site measure up?
Think of your favourite website. Now think of six reasons it is your favourite. Now think of your own website, assuming it’s not your favourite, and ask yourself how it ranks within the six criteria you chose.
Online Marketing: Mastering the Basics
by Toby Ward — In short, the power of online advertising is present, significant and growing. For those that seek to further harness this power there are three particularly important marketing concepts to understand - Search Engine Optimization, Paid Search and e-mail Marketing.
Six Strategic Resolutions for 2006
Six strategies to help your site be healthy, balanced and fit.
The Best of the Web 2005
by Toby Ward — In determining “The Best of the Web 2005” three Internet sites in particular excelled in adhering to best practices and demonstrating excellence. It is not surprising that two of the names are familiar - Google.com and Microsoft.com. A third, Canadian retailer Indigo.ca, receives honorable mention.
The Nexus of Web Success
by Toby Ward — Everyone has a website. It’s not enough to say that every other company is doing it. If you haven’t done so already, you need to ask yourself ‘why’ you’re building a website and determine how it will measurably contribute value to the organization.
E-business Convergence: The Melding of Internet and Intranet
by Toby Ward — The drive to reduce costs is prompting a convergence between the corporate intranet, extranet and Internet.
Microsoft wants Facebook for more than eyeballs
by Toby Ward — After failing in their US$47.5 billion bid for Yahoo, the giant Microsoft is looking more closely at Facebook. While the Wall Street Journal reported that Microsoft bankers have begun to look into a Facebook purchase, neither side has commented on the story (a sure sign that something is afoot).
Online Investor Relations - Transparency and Credibility are Key
Online investor relations has a mandate to be transparent and credible; it is a mandate that is being imposed by both legal considerations and a discerning public. And frankly, it is good business.
CMS or ECM – What is the difference?
The whole world often seems full of unfathomable jargon, and no one tops the information technology industry for its love of the Three Letter Acronym (TLA). Two TLAs that cause much confusion in our industry are CMS and ECM. Although there are similarities between the two, there are crucial differences that should be cleared up.
Design I: Making your site pretty can get ugly
It is the first thing people think to change; the first thing people notice; the first thing people complain about; and it is the last thing that should be changed - website design.
