Social Media
Learn more about the potential benefits and pitfalls of Web 2.0 with the latest articles from our Internet consultants.
4 Steps to a Successful Social Media Campaign
by Adam Wasserman – Create a successful social media campaign by following these four steps: 1) Know your consumer, 2) Set your target, 3) Execute a plan, 4) Monitor.
5 reasons to follow you on Twitter; 5 reasons to un-follow
Is Twitter a fad; an addiction, or a revolutionizing business / social tool? Twitter has elements of a hot fad that will need to evolve if it intends to survive and outpace challengers: Miley Cyrus followed the rage only to collect 2 million followers and then drop them like a bad Billy Ray mullet.
5 reasons why Twitter will overtake Facebook
Different platforms, with different approaches, serving different needs... but both are highly viral and are used for social networking. Facebook is the most successful social networking website / platform and, depending on the rankings, the 2nd - 5th most visited website on the planet. Well down the traffic rankings list is Twitter at somewhere around 200th on the list (see Alexa.com for rankings).
5 Tips for a Truly Social Business
Signs of social business are readily found on the internet today. But when considering social business inside the enterprise, the evidence isn’t always as clear.
Beyond Hype, Social Media opens new frontiers for Business
by Jonas Lood - Last year, social media acceptance and usage grew at a rapid rate. Today, Facebook has more than 400 million active users, one fifth of which are using the newer and rapidly growing mobile platform. Not bad for a company that started just six years ago. Similarly, according to Nielsen Online, Twitter grew by 1,300% year over year registering a total of more than 7 million unique visitors. As these trends continue, users will also adopt new and innovative ways to embrace social media as it becomes increasingly mobile, functional and exclusive.
Competing for Talent with the Social Intranet
Compelling data, expert opinion and anecdotal feedback suggest that when properly deployed, social media within the enterprise is becoming important for attracting and retaining employees, especially Millennials.
Crowdsourcing Spreading like Wildfire with Social Media
by Michael Marchionda - Crowdsourcing is a growing, fast-paced and effective way for organizations to gather the best ideas from online communities and use them in ways that benefit both the organization and contributor.
Dialoguing with Departments: Winning Support for Social Media
By Michael Marchionda - Even for the most seasoned communications professionals, talking to different departments about social media can be tough. Each department has its own opinion of social media and how it affects the organization. Communicating the value of social media to various departments is a three step process.
Idea Jamming Offers New Possibilities for Innovation
by Michael Marchionda - Leading organizations like IBM and Dell have demonstrated the power of social media to harness the wisdom of crowds, but their success also demonstrates the importance of guiding these initiatives with clear goals, supporting them with an effective plan and ensuring they deliver return on participation.
Minding your Ps and you: The 4 Ps of marketing yourself in a social media world
"Authenticity is the benchmark against which all brands are now judged," John Grant, The New Marketing Manifesto. In the social media world, it’s becoming easier to verify the authenticity of a brand. Companies are learning that the brand promise articulated in their promotion can be more easily verified now that their customers have the power to tell the world about their actual experiences in new places like social networking sites or the blogosphere.
Open for business: transparency in the digital age
By Michael Marchionda - The immediacy and accessibility of the internet makes it an ideal medium for transparency, whether intended or not. While organizations need to be aware of the possible risks, there are several benefits of increased transparency that an organization should consider before it decides that transparency is “not for them.”
Organizations without a 2.0 strategy risk outright failure
(TORONTO, ON) An organization without a 2.0 strategy risks being left behind, or outright failure (death may be slow),” says Toby Ward, CEO of Prescient Digital Media & author of the Intranet Global Survey & the accompanying analysis and results report Intranet 2.0: Social Media Becomes Mainstream on the Corporate Intranet. “Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.”
The Social Intranet Report
The Social Intranet Study details the findings of a comprehensive study of more than 651 organizations on the prevalence and extent of use of social media on the corporate intranet (social media solely for employees). Conducted by Prescient Digital Media, the Social Intranet Report reveals how intranet 2.0 tools are being used in organizations, and how extensive and successful these tools have been to date.
Social media is changing your business: are you listening?
The hype around social media can obscure two key points: the complexity lies in adapting your business, not in the technology; and leaders that listen have a massive advantage in the new business environment created by Intranet 2.0.
Social Media Needs People
Passionate, customer focused, persuasive, determined people are the secret ingredient in social media success.
Teach Social Media Savvy
With social media tools present on over 87% of organizations’ intranets (regardless of organization size) no one can dispute the impact these tools will have on business and internal communications. But in order for employees to adopt them as critical business tools an effective training program needs to be part of your social intranet strategy.
Web 2.0 Becomes Mandatory
By Toby Ward — Americans really dig social media… but Canadians love it. Almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study (Cone LLC).
Web 2.0 / Intranet 2.0 gaining traction
By Toby Ward — According to Forrester, social networking tools and internal wikis will have the greatest impact on workplace collaboration. Technologies such as forums and RSS have a future in the enterprise but are currently underused, while podcasts have a limited future as an enterprise tool to increase productivity and enhance collaboration.
Web 2.0 is content that matters
By Toby Ward — Yes, the blogosphere and ‘Web 2.0’ are filled with fluff, idle chatter, and, quite frankly, a lot of crap. However, if you learn to filter the junk, as you do with your mail, e-mail or television, the rewards can be extremely meaningful and valuable to business.
