Content Management

Content management is defined as the means by which content is created, stored, accessed and reused to accomplish corporate goals.

Effective content management requires:

  • Organizational processes and rules (taxonomy)
  • Innovative and participating users
  • Appropriate technology to support the content process and workflow

An effective content management process is essential to making a site successful. Prescient develops content management plans that help define:

  • The need to create content to fulfill the promise of the information architecture
  • The frequency for maintaining content by their categories and who is responsible
  • Policies that need to be developed
  • Content management workflow recommendations

A completed content management plan allows an organization to begin developing and organizing content, processes and policies and is a strong companion to a well developed governance model.

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