ROI

In many ways, websites and intranets are like telephone systems – they assist us in accomplishing mission-critical work all the time but their true value is rarely measured.


Most people and organizations inherently know and understand the value of the telephone and don’t require a detailed ROI balance sheet before buying a phone system. Like the telephone, most organizations inherently understand the value of a website and intranet, but don’t truly measure its value beyond HITS.

Please see our white paper: Finding ROI

Prescient Digital Media Internet and intranet consultants employ a formal, unique methodology and approach to evaluating and measuring the value of an intranet or website. The unique methodology, built on years of best practices and experience, focuses on six criteria:

  • Planning & Resources – the intangibles behind the user experience
  • Design & Layout – the ‘look’ and ‘feel’ of the site (e.g. color, images, fonts, etc.), and the use of page space and real estate and how information is presented and organized on a given page
  • Search - the effectiveness of the search engine and the behind-the-scenes processes that enable effective search (e.g. meta tagging, taxonomy, etc.)
  • Usability & Information Architecture – the ease by which a user can navigate a site and complete tasks
  • Content – any form of static (e.g. news relearses, biographies, etc.) or dynamically generated text
  • Tools & Innovation – interactive applications and tools that aid the user

In addition to this methodology approach to evaluating an intranet or website, Prescient uses a number of tools to measure and track other important metrics and KPIs including:

  • Return on Investment (ROI) measurement
  • User traffic and web analytics
  • User satisfaction
  • Usability
  • Benchmarks (benchmarking versus competitors & leaders)
  • Importance versus satisfaction

For more information on developing or measuring performance metrics (KPIs) for your website or intranet please contact us directly or phone us at 416.926.8800.

Specific services of note:

More about Prescient Services:

Related White Paper: