London Health Sciences Centre Wins IABC Award of Excellence

Website redesign garners Award of Excellence in electronic and digital communication

Toronto, ON (June 9, 2008) – the  London Health Sciences Centre (LHSC) website has been recognized with an Award of Excellence by the London, Ontario chapter of the International Association of Business Communicators (IABC).   Prescient Digital Media was also recognized for working with London Health Sciences Centre on the website redesign. Each year, IABC London celebrates excellence in communications through its Virtuoso Awards.

Prior to the redesign, LHSC, one of Canada’s largest acute-care teaching hospitals, and the London Health Sciences Foundation (LHSF), had websites that lacked a common identity and unifying web presence.   Prescient worked with LHSC and LHSF to understand their unique requirements, build a website strategy and deliver exciting designs that reflect an aligned common identity while maintaining each organization's unique positioning.

Prescient helped LHSC define and understand its needs to create a website that presents a caring and professional look while showcasing the research and teaching aspects of the hospital.  The site also utilizes an intuitive navigation to drive users to commonly requested information.  For LHSF, Prescient developed a website strategy and design that showcases real stories and highlights fundraising events, as well as connects donating opportunities to those personally affected by the programs that benefit from the foundation.

Throughout the project, Prescient worked with both organizations and multiple stakeholders to build consensus and manage the project to achieve the final result – two websites with a cohesive, consistent, and branded identity.

“We are honored to have our work recognized with an IABC Award of Excellence,” said Toby Ward, President and CEO of Prescient Digital Media. “We pride ourselves in delivering sites that are closely aligned with our client’s strategic needs and this award further validates the value that Prescient brings to each and every one of our projects.”

About Prescient Digital Media

Prescient provides an end-to-end solution to assess, plan, design and deliver world-class intranets and websites. We plan and design highly effective websites and intranets that:

• are demonstrably better than the competition;
• make CEOs and users happy; and
• deliver measurable value by increasing sales and employee productivity.

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