Web 2.0 Blueprint

The Need:

Web 2.0 was once cool and nice to have. Now, it’s no longer an option. Web 2.0 is a must-have. Social media tools are becoming a point of differentiation and competitive advantage as organizations learn to use the new technology to engage with customers and external stakeholders in cost effective ways.

Social Media is revolutionizing the way the World consumes information – and transforming how business communicates with its target audience. Six of the top 10 most visited websites on the Internet are social media websites, supplanting traditional leaders like Microsoft and even Google.

Early adopters have learned that Web 2.0 tools are a cost-effective solution for enhancing online communications, facilitating collaboration and knowledge management, increasing stakeholder engagement, and attracting and retaining the customers. The new tools available to enhance online communication and collaboration include:

• Blogs / Vlogs
• Wikis
• Podcasting
• Discussion forums
• Social bookmarking
• Social networking
• RSS

While Web 2.0 represents an emerging opportunity for improving all aspects of online performance through these cost effective solutions, organizations can only affect a new dynamic dialogue with customers and stakeholders if they have a clear understanding for how to deploy this technology to meet their unique requirements.

The tremendous momentum built by Web 2.0 has resulted in an explosion of solutions, challenging organizations to sift through their options to find the best fit technology for their requirements. Compounding the difficulty of how to utilize the new tools is that consumers are adopting social media faster than companies have deployed them for business applications – forcing Communications, Marketing and IT departments to play catch up.

The net result is that many organizations know that they must adopt Web 2.0, and know that the solutions they require are out there, but they don’t know how to acquire and implement the best fit solutions for their needs rapidly and within a defined budget.

The Solution:

Based on our early adopter knowledge of Web 2.0, a technology-neutral approach to defining business requirements and a proven methodology for aligning online collaboration needs with organizational goals, Prescient has developed a customizable Web 2.0 Blueprint.

While the specific scope of the project will vary based on the client’s unique requirements and budget, common deliverables in Prescient’s Web 2.0 Blueprint include:

• Business requirements analysis – we will interview, gather and analyze feedback from key leaders, stakeholders, and end-users to understand the current needs and opportunities for improvement – and exactly how Web 2.0 tools can be used to improve your business.
• Web 2.0 plan – Prescient will develop a detailed plan that documents the organization’s need, the intended benefits, the specific strategic directives, suggested  technology, and the types of tools (blogs, wikis, RSS, etc.) and functionality required.
• Web 2.0 content plan and policies – we will define the roles and responsibilities of content developers, the dos and don’ts, and recommendations and tips for both Web 2.0 content owners and managers.
• Web 2.0 implementation – Prescient will work with your internal IT department to implement 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) depending on the requirements analysis and subsequent plan, and the RSS technology used to drive posted content to end users.

Choosing Prescient

Prescient's strength and focus is measured online success. Prescient’s team of consultants have extensive website experience, and were early adopters of social media.

• Prescient has fully integrated social media into its marketing mix and internal processes.
• We have wide and deep experience working with multiple Web 2.0 applications.
• Prescient boasts a full roster of satisfied, world class, Fortune 500 clients.
• We are the only web consulting firm that promises to build success measures (critical success indicators) into each and every project.
• Prescient owns no software or hardware; we are technology neutral. We find the best technology for our clients based on their business requirements.
• We have won more than a dozen awards including a prestigious Webby Award.
  

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Please contact us for more information on our Web 2.0 Blueprint.