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Prescient in the Media
Prescient executives are recognized knowledge leaders in the field and are often called on to share their knowledge on issues related to Internet and intranet planning, strategy and communications.
The Master Ingredients for a Great Intranet
by Toby Ward. Great intranets all have one thing in common – greatly skilled and dedicated people.
“Don’t let Splelling Ruin your Siet”
by Carmine Porco — It’s hard not to notice the spelling mistakes in the title of this article. What was your immediate impression of the author and, of Prescient Digital Media?
Blogging The Intranet
by Toby Ward — Are you reading the hype? Blogs are hot on the Internet, and inside on the intranet. While there’s a lot of good reading out there, there’s also a lot of.... ummm, what’s a word to describe the opposite of good?
Content in the Web 2.0 World
What is Web 2.0 and consumer generated media? How is the demand for interactivity affecting content? These questions are addressed in this insightful article on what is now occurring on the web.
Content is still king
by Toby Ward — Quick, what is the most read and used website on the planet? It’s not Google, it’s Yahoo!
Getting printed content online – means rewriting not just posting
Content has long been crowned king of importance. The reasons are obvious – give people the information they need or want to achieve their goals or tasks and ultimately you achieve your goals for success. So if content is so important why isn’t it given the attention it deserves?
Let your content go — Online marketing shifts
Just when you thought you understood search engine optimization (SEO), increased adoption of Web 2.0 is greatly influencing online marketing, branding and of course the user experience. This shift is affecting how and where to get your message out, what content and in what format you offer, and user behaviors.
Managing Web 2.0
When speaking to different departments within client organizations about Web 2.0, I’m often reminded of the parable about the blind men and the elephant. The story illustrates our tendency to view issues from a limited perspective and resist developing a holistic viewpoint.
Online Investor Relations - Transparency and Credibility are Key
Online investor relations has a mandate to be transparent and credible; it is a mandate that is being imposed by both legal considerations and a discerning public. And frankly, it is good business.
Online Media Relations - Establishing Credibility
Successful online media relations requires some smart thinking and a lot of diligence put into the who, what, why and how.
Will a Wiki Work for You?
In the warp speed of the web world, it’s hard to believe that it’s been over 10 years since the original “wiki” was invented. This was before the web became a household and office tool as essential as oxygen and just as email was starting to be adopted on a large global scale.
Writing For The Web
by Toby Ward — Your computer screen is a far different medium than printed- paper. As such, we read web pages in a different way than we do a newspaper or other paper document.
Web 2.0 is content that matters
By Toby Ward — Yes, the blogosphere and ‘Web 2.0’ are filled with fluff, idle chatter, and, quite frankly, a lot of crap. However, if you learn to filter the junk, as you do with your mail, e-mail or television, the rewards can be extremely meaningful and valuable to business.
Writing and Editing for the Web - Workshop
This full day workshop can be customized for groups.
