Did you know that writing effectively
can improve performance by up to 180%? And that people read
information online very differently than they do when it's in
print? Are you currently writing and editing your web content
so it fits the medium and is user-friendly?
If you want to learn how your content can be more effective and
scannable, this workshop is for you!
Reasons to
attend:
-
To make your site more effective
by being concise and writing well.
-
To encourage readership of your site by
understanding how your content is being read and received.
-
To make your site user-friendly by
organizing and formatting it with best practice methods.
-
To establish your site's credibility
with research, consistency and standards.
Content will
include:
Reading, Researching,
Writing,Organizing, Formatting, Defining Purpose, Editing, and Creating
Style Guides.
In this full-day workshop, you will learn
how:
-
people read online content
-
to use research and establish credibility
-
to write for the web - concisely and effectively
-
to organize your web content
-
to format your content to ensure readability
-
to align users' needs with content
-
to edit content so that you can repurpose print materials
effectively
-
to create style guides and standards so that your site has a
consistent, professional look
This workshop is for you if you are:
-
A communication manager
-
A human resources manager
-
An Internet or intranet consultant
-
An information technology specialist
-
Someone involved in creating or managing content for
intranets or Internet sites
About your instructor:
Catherine Elder
Catherine Elder is a Consultant with Prescient Digital Media
providing strategic Internet and intranet consulting, planning and
communications services to organizations enabling them to compete
more effectively. Catherine is a communications specialist with a
background in public relations and managing intranets and
multi-media.