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Summary |
Results from the Social Intranet Study (651 organization participants;
conducted by Prescient Digital Media) find that most organizations
(71%) have at least one social media tool available to some or all
employees. The most popular social media tools are instant messaging,
blogs, discussion forums, wikis, and user commenting. However, the
average respondent organization gives their internal social media
efforts a failing grade. Failing grades show a direct correlation to
investment where the average company spends about $10,000 or less on
their internal social media (intranet 2.0) |
Details |
Most common enterprise social intranet tools The five most popular social media tools are instant messaging, blogs, discussion forums, wikis, and user commenting:
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Cost of social media Most organizations spend little or nothing on their enterprise social media tools. Many organizations that implement social media tools spend less than US$10,000:
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Satisfaction Executives and employees alike are less than thrilled with their enterprise social media:
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General
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Full report |
Social Intranet Study Report (2013) |
Media |
Social Intranet Infographic |
Social Intranet Methodology |
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Social Intranet Study Findings / State of the Social Intranet (webinar /
video) |
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Quotes |
"Most companies are using social software internally, but the results to
date are underwhelming, if not awful." - Toby Ward, study author "Low satisfaction levels can partly be blamed on the lack of investment: nearly half of all companies (46%) have spent between nothing and US$ 10,000 in implementing their social media. Sometimes you get what you pay for," Toby Ward, study author "Heads would most definitely roll if the CRM, ERP or main intranet portal inspired such a dismal user response. But there's no doubt that social business is still a relatively new concept for most organizations, and therefore the jury still deliberates before the guillotine is sharpened and deployed," Toby Ward, study author |
SOURCE: Prescient Digital Media