Prescient Digital Media Launches Intranet 2.0 Blueprint

New offering helps clients create a successful Intranet 2.0 strategy to enhance employee communication and collaboration

Toronto, ON (May 9, 2008) – Prescient Digital Media, a leading provider of intranet and Internet consulting, today launched Intranet 2.0 Blueprint, a new service offering specifically designed to help clients capitalize on the benefits of Web 2.0 tools to enhance internal communications.

Social media, including blogs, wikis, discussion forums and social networking, is revolutionizing the way the world consumes information and transforming how business communicates with its target audience. This phenomenon also applies to the corporate intranet as organizations start to recognize its tremendous potential for internal audiences. In fact, based on data collected in the second part of 2007, the Global Intranet Trends Report conducted by Jane McConnell shows that 74% of the study’s surveyed organizations had deployed, tested or are evaluating Intranet 2.0 tools.

“Social media tools are quickly becoming a point of differentiation and competitive advantage as the next generation of employees enters the workforce,” said Toby Ward, president and CEO of Prescient Digital Media. “Early adopters have learned that these new tools represent cost-effective solutions for enhancing internal communications, facilitating collaboration and knowledge management, increasing employee engagement, and attracting and retaining the most qualified employees.”

However, the explosion of solutions coupled with quick adoption of social media by employees for consumer use, is forcing communications and IT departments to play catch up with their knowledge workers. The net result is that many organizations recognize that they must adopt Intranet 2.0 and know that the solutions they require are out there, but they don’t know how to acquire and implement the best fit solutions for their needs rapidly and within a defined budget.

Prescient’s new offering, based on its early-adopter knowledge of Intranet 2.0, brings Prescient’s technology-neutral approach to defining business requirements and proven methodology for aligning online collaboration needs with organizational goals to the creation and deployment of successful Intranet 2.0 strategies. Prescient’s customizable Intranet 2.0 Blueprint includes:

• Business requirements analysis
• Intranet 2.0 plan development
• Policy development
• Intranet 2.0 implementation

This new distinct offering for Intranet 2.0 was created in response to rising demand from our clients for guidance on how to best incorporate Intranet 2.0 tools in their communications.

“While Intranet 2.0 represents an emerging opportunity for improving employee relations, organizations can only affect a new dynamic dialogue with employees if they have a clear understanding for how to deploy this technology to meet their unique requirements,” said Ward. “Our new Intranet 2.0 service offer brings to our clients the experience and expertise they’ve come to expect from Prescient to this emerging area in internal communications.”

Please visit our services section for more information on Prescient’s new Intranet 2.0 Blueprint.

About Prescient Digital Media

Prescient provides an end-to-end solution to assess, plan, design and deliver world-class intranets and websites. We plan and design highly effective websites and intranets that:

• are demonstrably better than the competition;

• meet the needs of users and executives; and

• deliver measurable value by increasing sales and employee productivity.

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