Carmine Porco presents Measuring the Impact of Social Media

January 7, 2010, Toronto - Prescient's VP of Client Deliverables Carmine Porco will present at the 13th Communications Performance Measurement on February 23 & 24, 2011 in Toronto.

Topic Brief
One of the main communications challenges for management is to reach younger audiences. This session will take a close look at the best methods for measuring the effectiveness of social media strategies and for demonstrating the return and the benefits that you are getting from your investment.

  • Identifying the components of social media
  • communications measurement
  • Measuring the total picture: opinion, attitude, relationships and action
  • Evaluating the ROI of social media communications
  • How management can more effectively reach younger workers

Carmine Porco has over 18 years of experience in Internet consulting, IT management and software development. He joined Prescient Digital Media from Cisco Systems.

Course Highlights

  • Understanding the measurement framework
  • Ensuring a successful communications audit
  • Using media relations ratings points
  • Measuring the impact of social media
  • Measuring stakeholder and employee communication strategies
  • Improving your change communication strategy
  • Coaching and assessing managers on their communication role

Event's Topics

  • Setting Up an Effective Communications Measurement Framework
  • The Communication ROI Study: Getting Value for the Money
  • Assessing Transition & Change Communications
  • Approaches to Media Tracking
  • Gauging Employee Engagement: Measuring Internal Communications
  • Measuring the Impact of Social Media
  • Using Media Relations Ratings Points
  • Impact of Communications on Organizational Reputation
  • Measuring the Ability of Management to Communicate Effectively
  • Obtaining Buy-In From Senior Management

Web site Metrics for Communicators: Developing a Results-Oriented Communications Audit

Conducting powerful and efficient communications metrics requires an assessment of tools, personnel, technology and capabilities. During this session you will learn how to evaluate the effectiveness of your communications program using web site metrics.

  • Reviewing and measuring the effectiveness of your existing communications processes
  • Key areas for review and analysis
  • Identifying actionable issues and where improvements can be made
  • What a communications audit can and cannot do

Participating Organizations
APEX Public Relations Inc. The Cadillac Fairview Corporation Limited CGI Group Inc. Deloitte & Touche LLP Leading Communicators Inc. MediaMiser Ltd. Paradigm Public Relations Prescient Digital Media RBC Dexia Investor Services Scotia Capital Strategy Focused Business Solutions Inc. Towers Watson

Attendees will receive a 15% discount code by entering CPMT1102/PR

Register form (PDF - page 4)