Social Media Readiness: Preparing for Intranet Success


Prescient Digital Media

The world of employee communications has changed. The requirements and expectations of employees—who have embraced social media in their personal lives—are colliding with the tools provided by employers—who are wrestling with how to utilize Intranet 2.0 within their enterprise.

Corporate communicators and HR professionals are impacted by this collision, understanding the need to find creative ways to engage, communicate, and collaborate with employees, while working with the technology made available by their employer, and working within the employer’s existing culture and corporate guidelines.

The net result is that many organizations know that they must adopt Intranet 2.0, and know that the solutions they require are out there, but they don’t know how to acquire and implement the best fit solutions for their needs rapidly and within a defined budget.

  • Understanding how to benefit from Intranet 2.0 requires:
  • Assessing your tools, personnel, technology and capabilities
  • Reviewing and gauging the effectiveness of your existing communications processes and procedures to identify where improvements can be made
  • Determining whether your organization is fertile ground for planting social media and growing usage
  • Understanding the benefits available from Intranet 2.0
  • Applying Intranet 2.0 benefits to meet your unique requirements

In this 90 minute, information packed session, attendees will learn proven methodologies for gauging their readiness to utilize Intranet 2.0 technology, and see real world examples of how Intranet 2.0 has been measured and deployed.

Where: Prescient Digital  Media's Offices

180 Bloor Street West
            Suite 1102
            Toronto, On, Canada
(conveniently located on Bloor St W. at Avenue Rd with parking off of Bedford rd, and within walking distance of the St George, Bay and Museum subway stations)

Time: 8:30 – 10:00 a.m.EST or
          3:30 – 5:00 p.m. EST


Julian Mills, VP Client Development, Prescient Digital Media

Ralph Beslin, ABC, President, Beslin Communication Group

8:30/3:30:       Welcome and introduction

8:45/3:45:       Intranet 2.0 case studies/benefits: Prescient Digital Media

9:00/4:00:       Evaluating Intranet 2.0 readiness: Beslin Communication Group

9:25/4:25:       Assessing Intranet 2.0 Critical Success Factors: Prescient Digital Media

9:45/4:45:       Q & A

Prescient Digital Media

Prescient Digital Media is a recognized thought leader on all issues relating to the intranet. Its consultants present frequently at events across North America and IntranetBlog, written by company President Toby Ward, reaches thousands of readers every day. Prescient constantly applies its knowledge by assisting organizations including CA, RBC, PNC Financial, PepsiCo, Kao Brands, HSBC, IronMountain and the Ontario Real Estate Corporation to maximize their intranet performance.

Beslin Communication Group

Beslin Communication Group is a strategy-focused firm that conducts employee research in communications to make sure organizations are using the right channels and vehicles to reach internal audiences effectively. The company’s president—Ralph Beslin—is a strategic communications consultant and also an internationally Certified Professional Facilitator and communication trainer. He has been a blue-ribbon speaker at IABC international events and a frequent speaker at local conferences.

Seating is limited. For more info, contact