Social Media & Internal Communications: Reap the Rewards, Reduce the Risk


Chestnut Hotel, 89 Chestnut St., Toronto, Ontario

Prescient Digital Media and Insidedge invite you to participate in Social Media Week by attending our presentation in Toronto, Ontario on February 10, 2011. This unique presentation is designed for social media enthusiasts wanting to see how social media is solving problems for internal communications.

Social media has taken our personal lives by storm, but in the workplace, it’s often met with raised eyebrows, a little excitement, and a lot of caution. The perceived risks with adopting social media tools keep many organizations’ social media endeavors from ever getting off the ground. Luckily for you, knowing the right facts, case studies and other organization’s success stories makes the task much less daunting.

Innovative organizations that have already embraced social media are transforming their businesses and attracting the best talent. They understand that communicating via social media at work will only grow stronger as the employee demographic gets younger. Consider this:

  • 39% of employers younger than 25 would consider leaving their jobs if their company banned tools such as Facebook

  • 93% of social media users believe companies should have a social media presence

  • 87% of organizations now have at least one social media tool on their corporate intranet

Some organizations that have not yet adopted social media tools are being left behind. Others are learning that the best way to benefit from social media is to deploy these tools enterprise-wide. They are using these tools to address a growing range of challenges including:

  • Engaging a new generation of employees

  • Delivering a consistent message for a dispersed workforce

  • Understanding an ever-proliferating range of technology options for managing communications

  • Participating in the conversation rather than issuing commands

Many organizations are conquering these challenges using social media tools and are enjoying the following benefits. You can too.

  • Measurable, improved business performance

  • Improved recruitment and retention

  • A more collaborative, innovative enterprise

  • Employees who engage in meaningful dialogue and are motivated to participate in corporate success.

This presentation is essential to internal communications professionals looking to reap the same benefits in their organization by learning:

  • Case studies from major organizations, including Kraft Foods, Nextel and many others

  • Impactful data from Prescient Digital Media’s Intranet 2.0 Global Study

  • Tactics to create a social intranet

This unique seminar is designed for social media enthusiasts wanting to see how social media is solving problems for internal communications. You will develop deeper understanding of:

  • The business drivers for intranet 2.0

  • A framework for evaluating best fit social media technologies

  • How technology can help or hinder employee engagement

  • Balancing high tech communications with more traditional channels

  • Using storytelling in the digital age

  • Key metrics for planning and evaluating success

February 10, 2011 1:00 PM - 2:30 PM ET
Chestnut Hotel, 89 Chestnut St, Toronto, ON view map
There is no cost to attend this presentation

About Social Media Week

About social media week

Social Media Week (SMW) is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.

Delivered primarily through a network of internationally hosted biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

Your Hosts
Prescient Digital Media is a leading group of senior Internet and Intranet consultants that provide strategic Internet and intranet consulting, planning and communications services to organizations of all sizes. Prescient has worked with several large Fortune 500 organizations to develop Intranet 2.0 strategies and boasts a client list that includes Pepsi, Liberty Mutual, MasterCard and many other Fortune 500 Organizations.

Insidedge is a team of employee communications specialists who wed the rigor of management consulting, the science of research and the art of marketing communication into a strategic package that fosters employee commitment and motivates employee performance. With offices in Chicago, New York and London, Insidedge has worked with such global organizations as Kraft Foods, The Dow Chemical Company, McDonalds, Covidien and CA, among others.

About Julian Mills
Julian has over 20 years of experience in marketing, management, business development, publishing and writing. Julian’s areas of expertise include developing strategic management and marketing plans, leading the execution of marketing campaigns and management initiatives, and developing and delivering high value communication material.

About Matt West
Matt West is a Vice President of Insidedege based in Chicago. Throughout his career in both corporate and agency environments, Matt has partnered with organizations such as Kraft Foods, The Dow Chemical Company, Kaiser Permanente, Capital One Bank, Navistar, Abbott Laboratories and 3Com on employee communications, internal branding, organization development, social media, storytelling, change management, training and public relations.

The presentation deck and accompanying checklist are now available for download.