Social Media in Marketing


Metropolitan Hotel, 108 Chestnut Street, Toronto, Ontario

Join Julian Mills, VP of Client Development, in this two day seminar and workshop for marketing and communications professionals who are looking to hone their social media skills

Highlights of this event include:

  • Hear what major companies are doing with interactive social media to clearly hear the voice of the customer

  • Take a close look at the value offered by social media

  • Lay the groundwork for an expanded marketing strategy to establish an online community to help you to fulfill your strategic goals

  • Explore the options and their usefulness in reaching customers, shareholders, investors, media and bloggers

  • Uncover the social media public relations approach to engaging customers, increasing brand awareness and turning your customers into brand advocates

  • Develop a social media-focused strategy that’s integrated with conventional off-line communications and marketing tactics

Participating Organizations:

  • Aon Consulting

  • Bennett Jones LLP

  • Genome Alberta

  • Genworth Financial Canada

  • Ivanhoe Cambridge Inc.

  • LASH Communications

  • Marketwire

  • Nokia

  • Palette

  • Prescient Digital Media

  • Scotiabank

  • Shepelláfgi

  • Universal Music Canada, Inc.

  • What If What Next TM

This event is intended for VPs, Directors & Managers of Marketing, Advertising, Sales Promotion, Brand & Product Management, Public Relations, Media Planning, Internet/Intranets, Corporate Communications, Customer Relations.

For more information, or to register, please view the event brochure (PDF)