Social Media for Government

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Prescient's Julian Mills, VP of Client Development, will be presenting "How To Win Support For Your Social Media Initiatives" at this seminar on September 27-30, 2010, in Ottawa, ON.

Social media has dramatically altered the rules for organizations that interact with the public. Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started

Key Take Aways:

  • Communicating more effectively and efficiently through the use of social media (Facebook, Twitter, YouTube, Real Simple Syndication (RSS) feeds, video podcasts, social networks and much more)

  • Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications

  • Building senior management support for your social media programs

  • Integrating social media tools into your internal and external communications practices

  • Creating Web 2.0 policies and guidelines

  • Measuring the effectiveness of your social media strategy and determining its value within your organization

  • Monitoring social media for your organization, whether you are participating or not

  • Demonstrating the Return on Investment (ROI) of your social media program

  • Assessing the legal and policy risks of social media

  • Operating social media tools within the boundaries of government restrictions and firewalls

  • Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal

  • Maximizing awareness of your agency's mission to the public

  • Overcoming the challenges of implementing social media in a privacy conscious environment

  • Utilizing social networking tools as sources of information that the public can use and trust

  • Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future

Speaking Organizations

Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:


  • Foreign Affairs and International Trade Canada
  • City of Guelph, Ontario
  • Industry Canada
  • Human Resources and Skills Development Canada
  • Genome Alberta
  • Parks Canada
  • Niagara Region, Ontario
  • Workplace Safety & Insurance Board
  • Library Services, Foreign Affairs and International Trade Canada
  • Citizenship and Immigration Canada
  • Prescient Digital Media
  • NewsGator
  • Ascentum Incorporated
  • Thornley Fallis Communications & 76design
  • PubliVate Inc.
  • Transmission Content + Creative
  • Rowanwood


Mention “JULIAN  MILLS” or “SPK” & receive a $400 discount!



To get more information about the event or to register, please visit the

conference website