Social Media and Internal Communications: Reap the Rewards, Reduce the Risk


Online webinar

Social media has taken our personal lives by storm, but in the workplace, it's often met with raised eyebrows, a little excitement, and a lot of caution. The perceived risks with adopting social media tools keep many organizations' social media endeavors from ever getting off the ground. Luckily for you, knowing the right facts, case studies and other organizations' success stories makes the task much less daunting.

Join us for an interactive webinar on March 29, 2011 to see how social media is solving real problems for internal communications. This webinar is a must for social media enthusiasts and professionals wanting to see how organizations are transforming their businesses and attracting the best talent using social media.

This webinar is an opportunity to hear speakers from two organizations considered thought-leaders on social media in the workplace. Prescient's Julian Mills and Insidedge's Matt West will build upon a presentation delivered during Social Media Week, a global event that united thousands of social media enthusiasts looking for the latest and greatest social media news and information. In true social media fashion, this webinar will incorporate feedback received during and after the presentation: what excited you, what you enjoyed the most, and what you wanted to see more of. These topics include:

1.    Competing for talent in a free agency market
2.    Calibrating your communications to demographic needs
3.    Becoming a content curator, not a content creator
4.    Ensuring high tech does not replace high touch
5.    Delivering return on participation
6.    Identifying a start point that provides maximum traction

Why you should attend

87% of organizations now have at least one social media tool on their corporate intranet; using social media is becoming an unavoidable part of the workday. Organizations that understand social media's role in their organization are enjoying the following benefits. You can too.

By attending this webinar you will develop deeper understanding of:

  • The business drivers for intranet 2.0

  • A framework for evaluating best fit social media technologies

  • How technology can help or hinder employee engagement

  • Balancing high tech communications with more traditional channels

  • Using storytelling in the digital age

  • Key metrics for planning and evaluating success

Who should attend

If you're looking for ways to face the following challenges head-on, this webinar is for you:

  • Engaging a new generation of employees

  • Delivering a consistent message for a dispersed workforce

  • Understanding an ever-proliferating range of technology options for managing communications

  • Participating in the conversation rather than issuing commands

  • Equipping yourself with the knowledge and facts to back up a case for introducing or improving social media in your organization.

This webinar is essential to internal communications professionals looking to reap the same benefits in their organization by learning:

  • Case studies from major organizations, including Kraft Foods, Nextel and many others
  • Impactful data from Prescient Digital Media's Intranet 2.0 Global Study
  • Tactics to create a social intranet

View Social Media & Internal Communications: Reap the Rewards, Reduce the Risk

March 29, 2011 at 12:00 - 1:00 PM EDT (plus Q&A)
There is no cost to attend this webinar


Julian Mills

Matt West

Julian Mills, VP - Julian has over 20 years of experience in marketing, management, business development, publishing and writing. Julian's areas of expertise include developing strategic management and marketing plans, leading the execution of marketing campaigns and management initiatives, and developing and delivering high value communication material.

Matt West, VP - Matt is a VP of Insidedge based in Chicago. Throughout his career in both corporate and agency environments, Matt has partnered with organizations such as Kraft Foods, The Dow Chemical Company, Kaiser Permanente, Capital One Bank and Navistar on employee communications, internal branding, organization development, social media, storytelling, change management, training and public relations.