Learning from the Best-of-the-Best Websites

In this 60 minute webinar, Prescient's Toby Ward and Carmine Porco will discuss web design best practices using the sites of industry leaders as a platform for their discussion.

Your organization's website communicates important information about your brand, services and culture. In 2011, your customers are more demanding and more insatiable for content and tools than ever before.

There's often an expectation that your site will be as intuitive, easy to use and informative as those of major organizations (think Google). Fortunately there are some key lessons and universal truths about the best-of-the-best corporate websites that most organizations can learn from and apply to their own websites.

For many organizations, conversations about improving their corporate website almost always begin with design. It's the first thing people notice, the first thing people complain about, and the last thing that should be changed. Contrary to popular belief, a few bright colors, flashy photos, or other design fads do not make the websites of industry leaders the best-of-the-best. Design must be strategically driven, built upon solid information architecture and wireframes which have been developed in consideration of the user.

In this 60 minute webinar, Prescient's Toby Ward and Carmine Porco will discuss web design best practices using the sites of industry leaders as a platform for their discussion. This webinar is an opportunity to hear commentary from two industry professionals that have a combined experience of 30+ years evaluating corporate websites. The webinar will be a high-level overview of a few best-of-the-best websites and is designed to help you identify opportunities to improve your corporate website.

What you'll learn

• Why a corporate website redesign needs to be supported by a strategic plan

• How to identify your critical success factors so you know how to achieve your website's success and measure it

• Quick wins for improving the user experience of your corporate website

• What the websites of Adobe, Apple, Microsoft and other industry leaders have in common and what they can teach us

Who should attend

This webinar has been developed for all communications professionals, including e-commerce, web managers, and marketing.

View Learning from the Best-of-the-Best Websites

March 1, 2011 at 12:30 PM - 1:30 PM ET (plus Q&A)
There is no cost to attend this webinar

Toby Ward, CEO - The founder and CEO of Prescient Digital Media, Toby is a senior Internet and intranet consultant with particular expertise in the area of Internet and intranet planning and communications. A specialist in web and intranet planning and measurement, Toby has led his company to many awards in recent years including an illustrious Webby Award.

Carmine Porco, VP - Carmine has over 20 years of experience in the areas of Internet consulting, IT management, and software development. His strengths include employee self-service, content management, e-learning, customer care and Internet commerce primarily in the financial, government, health, energy and retail sectors