Intranet Global Forum 2013


New York City

Global Conference for Intranet Executives, Managers & Contributors

October 24th & 25th, New York City

The Intranet Global Forum 2013 is North America’s leading dedicated conference on intranets with a specialized focus on the design, governance and management of enterprise intranets and social intranets.

IGF 2013

The Need

The corporate intranet, long neglected and underfunded, has bounded forward several evolutionary leaps in the past two years. In particular, social media and SharePoint are dominating most intranet agendas, or considerations for the future. Many organizations, however, still suffer from sub-par intranets with poor funding, governance, and continual problems regarding content, search, and information architecture.

The Intranet Global Forum 2013 provides intranet executives and managers in communications, IT and HR with all the tools they need to understand the recent changes, and the fundamental skills for designing, deploying and governing a new era intranet.


The Intranet Global Forum 2013 is ideal for executives and managers that are involved in a new intranet launch, redesign, or technology shift, and for those that manage technical, business and content components of a corporate intranet or portal.

Keynote Speakers

  • Toby Ward, Prescient Digital Media
  • Shel Holtz, Holtz Communications

Case Study Presentations

  • Pfizer
  • AIG
  • Philips
  • Teekay
  • And additional speakers from Europe and North America


  • Intranet management: global intranet governance modelling
  • The latest in social intranets
  • Redesigning an intranet: a how-to approach
  • The best intranets from Europe
  • Case study: AIG
  • Case study: Pfizer intranet
  • Case study: Philips
  • SharePoint 2013 intranet case study: Prescient

Keynote Speakers

Shel Holtz, Principal, Holtz Communication + Technology

Shel Holtz, ABC, IABC Fellow, is principal of consultancy Holtz Communication + Technology. He brings more than 35 years of experience to his engagements. The author or co-author of six communications-themed books, he is a pioneer podcaster and a long-time blogger. Shel is a founding fellow of the Society for New Communications Research and a member of The Mayo Clinic Center for Social Media advisory board.

Toby Ward, CEO, Prescient Digital Media (Canada)

The founder and CEO of Prescient Digital Media, Toby is an internationally recognized and acclaimed expert in the areas of communications, enterprise technology, intranets, and social media. A specialist in web and intranet planning and measurement, Toby has led his company to many awards in recent years including an illustrious Webby Award. He is the founder and chair of the Intranet Global Forum, and a regular writer and speaker for publications and events around the World each year.

Workshops – Thursday, October 24, 2013


Workshop #1: Employee Ambassador Programs and the Intranet


While some companies continue blocking employee access to social media, others are establishing ambassador programs that put structure around employee engagement on the company's behalf. In this pre-conference session, online communications expert Shel Holtz will look at ambassador programs and what makes them tick. You'll see and hear examples from companies like Dell, PepsiCo, Cisco Systems and Sprint. You'll learn...

  • How the intranet can play a vital role in your ambassador program
  • How ambassador programs can improve everything from reputation to profitability
  • The upfront research required to develop an effective program
  • What ambassadors can do
  • How communications teams can support ambassador programs
  • Why training is a critical element of any ambassador program



Shel Holtz, Principal, Holtz Communications + Technology (USA)



Workshop #2: How To Redesign Your Intranet (with or without SharePoint)


Where to start? How to get funding? How to make SharePoint work?

No one said it will be easy. In fact, it’s anything buteasy. Fear not: this comprehensive “how to” workshop will provide the process and steps for redesigning an intranet, recommendations for securing funding, checklists for migrating to a new technology, or upgrading an existing platform (including SharePoint). You will learn:

  • Planning and governance
  • Business case development & executive ‘selling’
  • Design principles
  • Tips and traps of SharePoint 2013
  • Working with alternatives to SharePoint


Facilitator: Chris Chambers, VP + Tamer Еl Ѕhazli, VP, Social Business Interactive (CAN)

Intranet Global Forum – Friday, October 25, 2013

Rebecca Rodgers



Welcome and Introductions

Lee Hornick, Honorary Chair of Forum (USA)




Session A: Social Workplace, Social Intranet

Toby Ward, CEO, Prescient Digital Media (Canada)




Session B: Using Your Intranet to Reach a Global Workforce

Bob Libbey, Senior Director, Corporate Comms., Pfizer (USA)

Liz Golden, VP, Policy, External Affairs & Communication, Pfizer (USA)




Networking Break




Session C: Digital Connected Enterprise - Our Journey Into Digital Internal Communications

Dennis Agusi, Digital Communications Specialist, Philips (HOL)




Session D: Social Intranet Case Study: Teekay Corporation

Jonathan Anthony, Director, Corp. Communications, Teekay (CAN/UK)




Networking Lunch




Session E: Case Study Presentation

Speaker to be confirmed




Session F: Intranet case study: AIG

Victor Aviles, Director, Global Intranet Services, AIG (USA)




Session G: SharePoint 2013 Social Intranet Case Study


Prescient will showcase their new intranet built in SharePoint 2013 by SBI. The case study will highlight best practices and effective use cases of SharePoint technology to drive efficiency and collaboration. Participants will leave with a better understanding of the true power of SharePoint when built with effective strategic vision and planning.

What you will learn:

  • Effective business-driven SharePoint design and layout
  • Using workflows to drive efficiency as seen through Prescient’s automated invoicing process
  • Engaging business intelligence tools to mine and present multi-source data
  • Encouraging social collaborating through the use of discussion threads and MySite
  • Improving resourcing and coordination through multi-level calendars
  • Performing and tracking the status of project management tasks within SharePoint
  • Integrating third-party applications such as Salesforce and Twitter into the site
  • Bending SharePoint’s search functionality as demonstrated by the use of advanced search in Prescient’s Client Deliverable Vault


Presenter: Tamer Еl Ѕhazli, VP, Technology, Social Business Interactive (CAN)

Presenter: Adam Wasserman, Senior Consultant, Prescient Digital Media (CAN)

Adam Wasserman has improved the intranet and websites of some of the largest companies in North America, including TransCanada and First American, during his time with Prescient Digital Media. His background includes over six years of strategic consulting and Internet marketing experience both in North America and Europe.




15 minute Refreshment Break




Session H: Internal Communications Online + Offline

Shel Holtz, Holtz Communications + Technology (USA)




Session I: The Best of Intranet Innovation Awards

Rebecca Rodgers, Intranet Innovation Awards / Step Two Designs (AUS)

Rebecca Rodgers is a senior member of the consulting team at Step Two Designs, and has worked for the last decade in the intranet space. Energetic and practical, Rebecca is an experienced workshop and conference presenter having delivered workshops in Australia and the US.




Session J: The Best Intranets in Europe


Intranets do not only reflect the culture of their respective companies, but often also the culture of the country in which an organisation is located. Europe offers a wide variety of such cultures in a relatively small geographic area. Drawing on his large network with European companies, Stephan will present insights into some of the best Intranets from all over Europe.

  • Selected highlights from some of the top Intranets
  • Social Business – coping with different levels of cultural readiness
  • Multi-language Intranets – business as usual in Europe
  • Examples of extreme implications of local legal regulations


Presenter: Stephan Schillerwein, Research Principal, Schillerwein Net Consulting (SUI)

Stephan Schillerwein is an Intranet and Digital Workplace Advisor based in Switzerland. He has been active in Information Management and Digital Media for over 15 years, helping more than 50 organisations of all industry sectors and sizes getting ahead in the areas of intranets, collaboration, knowledge management, findability and digital business. He is a regular publisher and conference speaker, has contributed to four books and given seminars to more than 300 companies.


For both the workshop and forum (24 and 25, October 2013)
IABC members: US$1,400
Non-members: US$1,600

For the forum only (25 October 2013)
IABC members: US$895
Non-members: US$1,195

For the workshop only (24 October 2013)
IABC members: US$495
Non-members: US$595

Conference Location

Pfizer World Headquarters

235 East 42nd Street

New York, NY


(212) 733-2323

(212) 733-2323


Conference Hotel

Westin New York Grand Central Hotel

212 East 42nd Street

New York, NY


(212) 490-8900

(212) 490-8900


Mention IABC or “International Association of Business Communicators” for a 20% discount.



(you will be redirected to IABC's website)



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