Implementing an Executive Blog

One of the earliest applications for Intranet 2.0 was the executive blog. But for every John Chambers—CEO of Cisco, whose blog is a must-read for employees and an indispensable vehicle for Chambers to engage with the company—there are several more examples of blogs in which the executive posts once a quarter, or even worse, clearly has someone write on his or her behalf.

Whether you are planning to launch an executive blog, or improve an existing one, this webinar will be vital to your success. Led by Prescient’s CEO, Toby Ward—whose IntranetBlog.com receives up to 20,000 page views per day—this practical session goes beyond the hype to provide the actionable steps required to successfully launch and sustain a blog that will contribute measurable results to your organization’s success.

Presenter: Toby Ward

Learning Outcomes:

• Learn from case studies how to implement, sustain and measure a successful leadership blog
• Understand the best practices for blogging within the enterprise
• Gain an actionable check list for launching and/or improving an executive blog

Who Should Attend:       

• Corporate communicators tasked with enhancing leadership communications
• Intranet managers looking to add or improve their executive blog
• Executives or senior leaders seeking to make a blog part of their communication mix

Registration is now closed. View the webinar presentation slides on SlideShare.