First American Financial

First American Financial Corporation is a United States financial services company and the leading provider of title insurance and settlement services to the real estate and mortgage industries.

In 2010, First American required the services of a consulting firm to help it undertake a redesign of the existing intranet, FACentral, to provide a single authoritative platform for First American employees across the enterprise. 

Prescient met this challenge by conducting a thorough Assessment and Planning phase, two components of Prescient’s proven five phase methodology. The project consisted of the following:



  • Site Evaluation
  • Interviews
  • Focus Group
  • User Survey
  • Key Findings Report
  • Key Findings Presentation

  • Strategy
  • Governance
  • IA-Card Sort
  • Personas
  • Functional Plan
  • Wireframe
  • Usability testing
  • Design and guidelines
  • Intranet Blueprint
  • Intranet social Media add-on assistance

Project Outcome

“I would highly recommend prescient to help define your intranet strategy. Their detailed business focus and acute awareness of technology and communication strategy ensures a solution that is in alignment with your business goals.”

-    Steven Shultz, Assistant Vice President Corporate Communications

The project was completed successfully and the client was satisfied. The client gave us the following scores in the post-implementation survey (out of 10):

9 - Meeting exceptions

10 - Communication/organization

9 - Quality of deliverables

9 - Consultant effectiveness

9 - Overall satisfaction

Prescient Digital Media's Design Concept for First American