First American Financial

First American Financial Corporation is a United States financial services company and the leading provider of title insurance and settlement services to the real estate and mortgage industries.
FA logoIn 2010, First American required the services of a consulting firm to help it undertake a redesign of the existing intranet, FACentral, to provide a single authoritative platform for First American employees across the enterprise. 

First American hired Prescient in 2011 to help it conduct extensive research to understand and analyze the core needs of First American employees, and design an effective and intuitive user interface for the new corporate portal.

Prescient met this challenge by conducting a thorough Assessment and Planning phase, two components of Prescient’s proven five phase methodology. The project consisted of the following:

Assessment Planning
  • Site Evaluation
  • Interviews
  • Focus Group
  • User Survey
  • Key Findings Report
  • Key Findings Presentation
  • Strategy
  • Governance
  • IA-Card Sort
  • Personas
  • Functional Plan
  • Wireframe
  • Usability testing
  • Design and guidelines
  • Intranet Blueprint
  • Intranet social Media add-on assistance

Project Outcome

“I would highly recommend prescient to help define your intranet strategy. Their detailed business focus and acute awareness of technology and communication strategy ensures a solution that is in alignment with your business goals.”

-    Steven Shultz, Assistant Vice President Corporate Communications

The project was completed successfully and the client was satisfied. The client gave us the following scores in the post-implementation survey (out of 10):

9 - Meeting exceptions

10 - Communication/organization

9 - Quality of deliverables

9 - Consultant effectiveness

9 - Overall satisfaction


fa design concept
Prescient Digital Media's Design Concept for First American