Best Practices for Managing a Government Website Redevelopment

Governments at all levels are gaining an appreciation for the importance of establishing an effective web presence, whether to provide citizens with accurate, timely information or improve the delivery of services through web self-service. And with trends like social media gaining momentum, the pressure on the teams managing those sites to drive improvements on an almost continuous basis is increasing.

Successfully managing a government web project requires understanding not only the significance of the project, but also the need to address the importance of proving value, managing diverse stakeholder expectations and requirements as well as anticipating the next evolution of web functionality.

The Ontario Ministry of Economic Development and Trade (MEDT) experienced all of these issues when it undertook an overhaul of the two websites it manages to interact with businesses in Ontario, as well as companies interested in investing in the Canadian Province. Through the successful management of the web redevelopment, the Ministry significantly improved its web presence based on careful consideration of its audiences’ needs, a thorough review of the competitive web environment and a clear understanding for how to link the website to its overall objectives.

Maureen Hall, Team Leader, Marketing Branch, from MEDT will join Julian Mills, Vice President of Client Development, Prescient Digital Media, in this informative 60-minute webinar. They will provide insights on key techniques for managing a government web redevelopment project supported by best practices and real world experience.

Learning outcomes:

• The importance of, and techniques for, balancing the needs of internal stakeholder requirements with external audience needs
• How to determine an operating model for a government website and support the model with a measurable strategy
• An approach for assessing and improving website usability

Best Practices for Managing a Government Website Redevelopment

Who should attend:

• Communications and Marketing professionals responsible for government websites
• Webmasters and web managers who sustain and improve government sites
• Government IT teams that support websites
• Management-level executives from within government who need to make more effective use of their web presence

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Social Media in Government