Communicating is a tough gig. Once you’ve nailed down what you want to say you need to consider how you’re going to say it. Your tone, use of words, and body language all make an impact and when you start removing these cues it just gets tougher. Now, there are even more things to consider in addition to generation, gender, and learning styles, there is jargon and communication methods or channels.
Just when you thought you understood search engine optimization (SEO), increased adoption of Web 2.0 is greatly influencing online marketing, branding and of course the user experience. This shift is affecting how and where to get your message out, what content and in what format you offer, and user behaviors.
by Toby Ward — Quick, what is the most read and used website on the planet? It’s not Google, it’s Yahoo!
by Toby Ward — The current state of the intranet is terrible; piss poor. There are some great leaders such as IBM, HP and many others that I’ve documented as case studies on this site, but most are quite terrible.
In the warp speed of the web world, it’s hard to believe that it’s been over 10 years since the original “wiki” was invented. This was before the web became a household and office tool as essential as oxygen and just as email was starting to be adopted on a large global scale.
Within certain circles, there is a passionate and wide-ranging discussion about how Web 2.0 technology will transform the way companies do business. While the debate won’t be settled soon, there can be no question that this technology is being embraced faster by consumers than by corporations. And that adoption pattern has significant implications, both for how technology enters the corporate environment, and for the competitive advantages early corporate adopters can gain.
Content has long been crowned king of importance. The reasons are obvious – give people the information they need or want to achieve their goals or tasks and ultimately you achieve your goals for success. So if content is so important why isn’t it given the attention it deserves?
When speaking to different departments within client organizations about Web 2.0, I’m often reminded of the parable about the blind men and the elephant. The story illustrates our tendency to view issues from a limited perspective and resist developing a holistic viewpoint.
What is Web 2.0 and consumer generated media? How is the demand for interactivity affecting content? These questions are addressed in this insightful article on what is now occurring on the web.
Successful online media relations requires some smart thinking and a lot of diligence put into the who, what, why and how.
by Toby Ward — Are you reading the hype? Blogs are hot on the Internet, and inside on the intranet. While there’s a lot of good reading out there, there’s also a lot of.... ummm, what’s a word to describe the opposite of good?
Online investor relations has a mandate to be transparent and credible; it is a mandate that is being imposed by both legal considerations and a discerning public. And frankly, it is good business.
by Carmine Porco — It’s hard not to notice the spelling mistakes in the title of this article. What was your immediate impression of the author and, of Prescient Digital Media?
by Toby Ward — Your computer screen is a far different medium than printed- paper. As such, we read web pages in a different way than we do a newspaper or other paper document.
by Toby Ward — Communicators and content managers frequently fret over the challenge of 'feeding the monster'. The monster in question is the intranet; the food is 'content'.
by Toby Ward — Of course, the “monster” in question is the intranet, whose insatiable appetite for content has led companies such as Cisco and Xerox (see Part I) to seek new sources among its own employees. These companies have discovered that empowered employees can become cyber-journalists and knowledge facilitators with the right motivation, culture, relationships and guidance.
by Adam Wasserman - Increase your intranet’s ROI by following best practices for navigational aids like breadcrumbs, quick links, and call-outs.