Social business gets failing grade

TORONTO, April 10, 2013 /CNW/ - Most companies are using social media with employees, but fail to satisfy
Summary Results from the Social Intranet Study (651 organization participants; conducted by Prescient Digital Media) find that most organizations (71%) have at least one social media tool available to some or all employees. The most popular social media tools are instant messaging, blogs, discussion forums, wikis, and user commenting. However, the average respondent organization gives their internal social media efforts a failing grade. Failing grades show a direct correlation to investment where the average company spends about $10,000 or less on their internal social media (intranet 2.0)

Details Most common enterprise social intranet tools
The five most popular social media tools are instant messaging, blogs, discussion forums, wikis, and user commenting:
  • 76% of organizations have instant messaging.
  • 75% of organizations have blogs.
  • 70% of organizations have discussion forums.
  • 67% of organizations have wikis.
  • 67% of organizations have user commenting.

Cost of social media
Most organizations spend little or nothing on their enterprise social media tools. Many organizations that implement social media tools spend less than US$10,000:
  • 47% have spent less than US$10,000.
  • 30% have spent between US$10,000 and US$99,999.
  • 23% have spent US$100,000 or more.

Executives and employees alike are less than thrilled with their enterprise social media:
  • The average rating of internal social media by their host organization is 4.5 out of 10
  • Only 22% of organizations rate employees' satisfaction with Intranet 2.0 tools as good or very good.
  • Only 17% of organizations rate executives' satisfaction with Intranet 2.0 tools as good or very good.

  • Only 10% of organizations have a truly social intranet

Full report Social Intranet Study Report (2013)

Media Social Intranet Infographic

Social Intranet Methodology

Social Intranet Study Findings / State of the Social Intranet (webinar / video)

Quotes "Most companies are using social software internally, but the results to date are underwhelming, if not awful." - Toby Ward, study author

"Low satisfaction levels can partly be blamed on the lack of investment: nearly half of all companies (46%) have spent between nothing and US$ 10,000 in implementing their social media. Sometimes you get what you pay for," Toby Ward, study author

"Heads would most definitely roll if the CRM, ERP or main intranet portal inspired such a dismal user response. But there's no doubt that social business is still a relatively new concept for most organizations, and therefore the jury still deliberates before the guillotine is sharpened and deployed," Toby Ward, study author

SOURCE: Prescient Digital Media

For further information:
Toby Ward, study author
CEO, Prescient Digital Media

For images:
Michael Marchionda
Marketing Manager

View original release on Canada Newswire
About Prescient

Prescient Digital Media...We assess, plan, design and build world-class intranets and digital workplaces. We are recognized, world-class leaders and experts in intranets, and have been for 16 years, with 200+ clients and dozens of Fortune 500 and big brand leaders


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