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Online Marketing: Mastering the Basics
by Toby Ward — In short, the power of online advertising is present, significant and growing. For those that seek to further harness this power there are three particularly important marketing concepts to understand - Search Engine Optimization, Paid Search and e-mail Marketing.
Let your content go — Online marketing shifts
Just when you thought you understood search engine optimization (SEO), increased adoption of Web 2.0 is greatly influencing online marketing, branding and of course the user experience. This shift is affecting how and where to get your message out, what content and in what format you offer, and user behaviors.
Online Media Relations - Establishing Credibility
Successful online media relations requires some smart thinking and a lot of diligence put into the who, what, why and how.
