Successfully managing a government web project requires understanding not only
the significance of the project, but also the need to address the importance of
proving value, managing diverse stakeholder expectations and requirements as
well as anticipating the next evolution of web functionality.
The Ontario
Ministry of Economic Development and Trade (MEDT) experienced all of these
issues when it undertook an overhaul of the two websites it manages to interact
with businesses in Ontario, as well as companies interested in investing in the
Canadian Province. Through the successful management of the web redevelopment,
the Ministry significantly improved its web presence based on careful
consideration of its audiences’ needs, a thorough review of the competitive web
environment and a clear understanding for how to link the website to its overall
objectives.
Maureen Hall, Team Leader, Marketing Branch, from MEDT will
join Julian Mills, Vice President of Client Development, Prescient Digital
Media, in this informative 60-minute webinar. They will provide insights on key
techniques for managing a government web redevelopment project supported by best
practices and real world experience.
Learning outcomes:
•
The importance of, and techniques for, balancing the needs of internal
stakeholder requirements with external audience needs
• How to determine an
operating model for a government website and support the model with a measurable
strategy
• An approach for assessing and improving website usability
Who should attend:
• Communications and Marketing
professionals responsible for government websites
• Webmasters and web
managers who sustain and improve government sites
• Government IT teams that
support websites
• Management-level executives from within government who
need to make more effective use of their web presence