13th Annual Intranets for Corporate Communications

Putting Social Media to Work in Your Intranet Strategy

Social media and SharePoint have emerged as true “game changers,” technology that promise tremendous breakthroughs in intranet performance as well as considerable risks in over-investment and weak adoption. Maximizing the return on investing in social media requires a strategic understanding of how an individual organization can most effectively plan and deploy it, and what strategic objectives it will help to achieve. This session will describe how to maximize the return on investment of social media, walking through the importance of developing necessary governance and planning.

• An appreciation for the critical success factors required to strategically manage the deployment of social media
• Insights into real world best practices for the strategies required to maximize the performance of SharePoint and social media
• A framework for building a strategy within the intranet ecosystem to optimize usage and adoption of emerging technology

The Intranet as a Global Corporate Communication Vehicle

The challenge of developing a global communications intranet lies in ensuring that content supports organizational communication and objectives while effectively addressing unique local needs. Complexities increase exponentially as the sheer volume of content-generation, translation and publishing increases across multiple locations and cultures. This discussion outlines how to best develop an intranet that can maximize communication and foster knowledge sharing in a global context.

• Extending the ROI, authored content and content management systems to support global, regional and local communication strategies
• Developing an optimal content deployment model for international intranets that addresses the needs of internal stakeholders and meets the needs of a diverse target audience
• Minimizing or eliminating duplication and waste
• Ensuring key messages are delivered and understood

Who Should Attend:

Vice-Presidents, Directors, Managers & Consultants involved in:

• Corporate & Internal Communications
• Web Services and Coordination
• Human Resources
• Information Technology
• Change Management