Prescient's Approach
Prescient has a five-phased approach or methodology that our Internet consultants use to creating highly ... [read more]
Web 2.0 was once cool and nice to have. Now, it’s no longer an option. Web 2.0 is a must-have. Social media tools are becoming a point of differentiation and competitive advantage as organizations learn to use the new technology to engage with customers and external stakeholders in cost effective ways.
Social Media is revolutionizing the way the World consumes information – and transforming how business communicates with its target audience. Six of the top 10 most visited websites on the Internet are social media websites, supplanting traditional leaders like Microsoft and even Google.
Early adopters have learned that Web 2.0 tools are a cost-effective solution for enhancing online communications, facilitating collaboration and knowledge management, increasing stakeholder engagement, and attracting and retaining the customers. The new tools available to enhance online communication and collaboration include:
While Web 2.0 represents an emerging opportunity for improving all aspects of online performance through these cost effective solutions, organizations can only affect a new dynamic dialogue with customers and stakeholders if they have a clear understanding for how to deploy this technology to meet their unique requirements.
The tremendous momentum built by Web 2.0 has resulted in an explosion of solutions, challenging organizations to sift through their options to find the best fit technology for their requirements. Compounding the difficulty of how to utilize the new tools is that consumers are adopting social media faster than companies have deployed them for business applications – forcing Communications, Marketing and IT departments to play catch up.
The net result is that many organizations know that they must adopt Web 2.0, and know that the solutions they require are out there, but they don’t know how to acquire and implement the best fit solutions for their needs rapidly and within a defined budget.
Based on our early adopter knowledge of Web 2.0, a technology-neutral approach to defining business requirements and a proven methodology for aligning online collaboration needs with organizational goals, Prescient has developed a customizable Web 2.0 Blueprint.
While the specific scope of the project will vary based on the client’s unique requirements and budget, common deliverables in Prescient’s Web 2.0 Blueprint include:
Prescient's strength and focus is measured online success. Prescient’s team of consultants have extensive website experience, and were early adopters of social media.
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Please contact us for more information on our Web 2.0 Blueprint.
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