While employees don't visit and use the intranet for design, an engaging design will keep them coming back; poor design will drive them away.
While a marketing-based website must be aesthetically attractive, an intranet's design must be business-driven, and employee-centric. The intranet design should not entertain, but lend itself to help employees find exactly what they need, as fast as possible. The business-driven design approach is strategically driven, recognizing that design should help to achieve the measurable goals defined for the intranet. Design must facilitate the usability of the site and aid in guiding users to where they need to go while also adding appeal and assisting with engagement.
Sound intranet design follows a process that incorporates:
1- Business requirements (as expressed by management)
2- User requirements (as expressed by employees)
3- Strategic & functional planning
5- Information Architecture and wireframes (usability)
6- Brand standards and emphasis on focus areas
TransCanada Pipelines Intranet Home Page Design
A designer of websites does not make a designer of intranets. Intranet design is more science than art; more business than creative; more functional than emotional.
Prescient builds intranet information architectures, the key foundation for effective design, by reviewing key findings and strategic plans, conducting card sorts, and relying on experience and best practices for usability.
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