How do experts write for the screen?
IABC Conference Update
Welcome to Issue #2 of the IABC Conference Update...
...the e-mail newsletter of the 2005 IABC International Conference, 26-29 June in Washington, D.C. (reproduced in part, June 2005)
- Be succinct: text should be limited to 50% of the words you would write in print.
- Writing should follow the 'inverted pyramid format' with the most important content at the beginning.
- Plain English/French [why English/French?] must be used when creating links, headings and site names.
- Task or scenario-based content should be used instead of organization jargon. (e.g. "Order a computer" instead of "CompuDesk")
- Headlines and listings should be limited to 75 characters including spaces.
- Sentences must be 'tight' and limited to 20 to 40 words per sentence.
- Do not underline text-underlining is reserved for links.
- Do not use ALL CAPS or italics for more than a few words as they're hard to read.
- Encourage scanning by breaking up text using short paragraphs, sub-headings, bullets and call-outs.
- Limit scrolling on a homepage or section page-content should not run more than one or two screens.
Graphic and Technical Standards:
- All photos ideally should be JPEGs or GIFs.
- Content should be designed for all browsers currently in use.
Writing for the Web