Management Team

Prescient has a robust team of senior Internet and intranet consultants with experience in developing highly effective websites and intranets for clients in a variety of sectors.

TOBY WARD, President & CEO

The founder and CEO of Prescient Digital Media and Social Business Interactive, Toby is a senior Internet and intranet consultant with particular expertise in the area of Internet and intranet planning and communications. A specialist in web and intranet planning and measurement, Toby has led his company to many awards in recent years including an illustrious Webby Award. A frequent speaker and writer, Toby has contributed to two books and has a third in the works. He speaks at many conferences across the globe and has worked with many big name clients spanning many different industries, including Boston Scientific, Harvard, MasterCard, Nintendo, Pepsi, USAA and more.

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Aadam Zaidi, Director, Client Services

Aadam currently oversees Prescient’s consulting functions; end-to-end services to assess, plan, design and deliver world-class intranets and related enterprise solutions. He has a highly diversified skill-set with experience from multiple industries and business models. He enjoys work that allows him to interact, analyze, seek challenges, learn, communicate, and find creative solutions.

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About Prescient

Prescient Digital Media...We assess, plan, design and build world-class intranets and digital workplaces. We are recognized, world-class leaders and experts in intranets, and have been for more than 15 years, having worked with dozens of Fortune 500 and big brand lead


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