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Prescient Digital Media Launches Web 2.0 Blueprint
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New offering helps clients leverage Web 2.0 to engage external stakeholders
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Prescient News
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Intranet Global Forum – The Leading Gathering Place for Intranet Professionals on Facebook
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Group provides an online network for knowledge sharing and collaboration between intranet professionals
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Prescient News
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Prescient Updates Social Media Checklist
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Prescient News
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Prescient Digital Media Launches Intranet 2.0 Blueprint
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New offering helps clients create a successful Intranet 2.0 strategy to enhance employee communication and collaboration
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Prescient News
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Web 2.0 @ Work
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Toby Ward, president and CEO of Prescient Digital Media, comments on the opportunities presented by the use of Web 2.0 in the workplace in the latest issue of HR Professional magazine.
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Prescient in the Media
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Let your content go — Online marketing shifts
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Just when you thought you understood search engine optimization (SEO), increased adoption of Web 2.0 is greatly influencing online marketing, branding and of course the user experience. This shift is affecting how and where to get your message out, what content and in what format you offer, and user behaviors.
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Intranet Content
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Will a Wiki Work for You?
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In the warp speed of the web world, it’s hard to believe that it’s been over 10 years since the original “wiki” was invented. This was before the web became a household and office tool as essential as oxygen and just as email was starting to be adopted on a large global scale.
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Implementing Web 2.0 for fun and profit
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Within certain circles, there is a passionate and wide-ranging discussion about how Web 2.0 technology will transform the way companies do business. While the debate won’t be settled soon, there can be no question that this technology is being embraced faster by consumers than by corporations. And that adoption pattern has significant implications, both for how technology enters the corporate environment, and for the competitive advantages early corporate adopters can gain.
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Managing Web 2.0
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When speaking to different departments within client organizations about Web 2.0, I’m often reminded of the parable about the blind men and the elephant. The story illustrates our tendency to view issues from a limited perspective and resist developing a holistic viewpoint.
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Content in the Web 2.0 World
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What is Web 2.0 and consumer generated media? How is the demand for interactivity affecting content? These questions are addressed in this insightful article on what is now occurring on the web.
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